OVERVIEW

LG105

Brand development, identity, and motion graphics for LG105, a London-based record label and imprint of Virgin Music. Home to electronic music, LG105 features releases from Mall Grab, Ross From Friends, Y U QT, Jasper Tygner, and Effy.

PROJECT DETAILS

CCTV Inspired Graphics

One of the outputs of the developed brand was the label partner creative, a new asset that was used to promote LG105’s distribution arm and its relationship with other labels.

The concept for this asset drew inspiration from Ladbroke Grove taking on a surveillance based perspective. The use of white noise, viewfinder related graphics and blur effects accompanied by the rotating animated CCTV typography worked to create a connection to LG105’s origins whilst showcasing releases and their related labels.

PROJECT DETAILS

The Iconography

Building on the idea of a CCTV control panel we developed a bespoke set of animated iconography to use across digital and printed outputs. Influenced by shapes and forms from the walls, railings, manhole covers and textures of Ladbroke Grove the icons moved to reflect the music and drew inspiration from speakers, fret boards, sequences and frequencies to form a language bespoke to LG105.