OVERVIEW
LG105
A digital design system inspired by Ladbroke Grove
We were asked to develop the visual identity for London based record label, distributor and community LG105 and its associated playlist ‘NOCTURNAL’. Named after the location of the labels inception (Ladbroke Grove) we built on this idea creating a bespoke set of brand assets underpinned by the area, using our visual findings to influence our creative process.
Deliverables: Creative Direction, Visual Identity, Campaign Creative, Animated Ident, Social Media Creative
PROJECT DETAILS
CCTV Inspired Graphics
One of the outputs of the developed brand was the label partner creative, a new asset that was used to promote LG105’s distribution arm and its relationship with other labels.
The concept for this asset drew inspiration from Ladbroke Grove taking on a surveillance based perspective. The use of white noise, viewfinder related graphics and blur effects accompanied by the rotating animated CCTV typography worked to create a connection to LG105’s origins whilst showcasing releases and their related labels.