OVERVIEW

SCARLET TIGER

Creative direction, brand identity, and motion graphics for Ross From Friends’ record label, Scarlet Tiger. The label is disruptive in its approach, using a bold yellow and blue colour palette to create an instantly recognisable set of visual assets.

PROJECT DETAILS

Scarlet Sans

As part of the design system we developed and built a custom Scarlet Tiger headline typeface. The angular characters were built on the square pixel grid and crafted from the negative shapes in the release artwork to add depth to communications.