OVERVIEW

NEW BALANCE SQ

A virtual retail activation for the London Marathon

We worked alongside production house tpd to design a virtual experience for runners ahead of the 2022 TCS London Marathon. The online activation featured the latest apparel in 3D, stories from runners, nutritional advice from MOB kitchen and a runners mix from Spotify all linked to the four strategy pillars of engage, connect, educate and inspire.

The interactive 3D products acted as click points that allowed users to learn about each product, explore colourways, move around each item in 360, view the products in augmented reality and click through to purchase.

Deliverables: Strategy, Creative Direction, Visual Identity, 3D and Spatial, Animated Ident, Website Design, Development, Virtual Experience