A tactile release campaign for electronic duo Y U QT

Over the last 6 months we’ve been working with Y U QT on the creative direction for their Babe? EP and single releases. Using their iconic 2D 3 person roundel as the foundation, we created a series of digital 3D sculptures in a range of crops, styles and textures to build the creative campaign. Alongside the static packshots we also created a series of animated visualisers that moved around the sculptures, a dynamic set of graphic live visuals and the poster set for their headline show, all underpinned by the use of texture and scale.