OVERVIEW

FRTYFVE

A data driven website for record label & publisher FRTYFVE

We recently worked alongside record label and publisher FRTYFVE to design and develop a new concise website that takes users on a journey through their process, fundamentals and achievements.

With an emphasis on impact we used big typographic statements, a simple neon based colour palette and a new animated sweeping stroke visual language to ensure that FRTYFVEs message came across in the most direct way possible. To support their data driven approach we used interactive statistics and stylised graphs to show how their roster of artists have grown their followers and supporters since working with FRTYFVE.

Deliverables: Strategy, Creative Direction, Website Design, Development