OVERVIEW

D&G HOSPITALITY

A bespoke hospitality offering for sports fans

Over an 18 month period we worked with D&G and the wider team to redefine their corporate hospitality proposition, visual identity and experience culminating in the creation of their brand new suite at Wembley Stadium.

Starting with an in depth research phase we developed a refined proposition all underpinned by their new hospitality tagline ‘Experience Exceptional’ that worked to reflect the diamond level of service in collaboration with the best brands in unparalleled suites and boxes, whilst giving back to charity. As well as the messaging platform we also developed their brand assets to reflect a premium aesthetic introducing a range of new design and motion elements.

Deliverables: Strategy, Creative Direction, Visual Identity, 3D and Spatial, On screen Graphics

PROJECT DETAILS

The Wembley Superbox

Following the success of the Graham Thorpe Suite at the Kia Oval, we were invited to design the new D&G suite at Wembley Stadium.

The project involved knocking two existing smaller suites into one luxury hospitality box that offered first class service and collaborations with the best brands and chefs. The bespoke bar, centre circle lighting piece and open cooking area are undoubtably the focal points of a space that offers a unique wide angle perspective of the historic Wembley Stadium.