OVERVIEW

FRESH FOAM 1080v11

Interactive graphics for the launch of the 1080v11

We were tasked with creating a series of engaging infographics to work as part of the New Balance 1080v11 virtual experience created by tpd and Sportshoes.

Working to hero the products unique selling points we created a frosted panelling system that added depth and held information. Supported by a graphic language and light inspired gradient the infographics worked to engage and inform.

Deliverables: Strategy, Creative Direction, 3D and Spatial, Presentation Design