FRESH FOAM 1080v11

Retail re-imagined

We were tasked with creating a series of engaging infographics to work as part of the New Balance 1080v11 virtual experience created by tpd and Sportshoes.

Working to hero the products unique selling points we created a frosted panelling system that added depth and held information. Supported by a graphic language and light inspired gradient the infographics worked to engage and inform.


Taking inspiration from the organic hexagonal structures of the fresh foam construction we created a dynamic graphic language that acted as the background to the carousel. Combined with a light inspired gradient it worked to illuminate the products unique features.