ESK

Rinse FM’s newest resident

We were approached by Rinse FM resident ESK to create a dynamic and flexible digital brand identity for use across social media, streaming platforms and live events. Working collaboratively alongside ESK we carved up an own-able motion-led design system that allowed him to showcase interviews and tracklists to radio listeners on a month by month rotation.

In such an over-saturated market ESK needed an identity that cut through the white noise. Inspired by the recollection of bass speakers shaking the displays of CRT computers, the word marque has a glitchy aesthetic that recalls the malfunctioning graphics of these machines when shaken.